Full House.
Maximum revenue.

Introducing demand-based dynamic pricing for tickets takes less than 10 minutes with DynamO, a ticket pricing tool made for cultural, sporting, and live event organizers and venues.
Contact usGet the case study!


What is dynamic pricing?

Dynamic pricing refers to software-controlled pricing that can respond to demand in near real-time with automatic, demand-supply-based pricing that can vary at any frequency.

Immediate but stable revenue growth of 8-20%.

Achieving full-house capacity (where possible  - or 50% fewer unsold tickets).

Benefiting from stronger demand while maintaining ability to offer discount prices to special customer groups.

95% reduction in time spent on pricing (compared to manual updates).

Shaping customer behavior (e.g. directing demand towards off-peak periods).

Better understanding of customer behavior.

Addressing lower than expected demand with carefully, real-time adjusted prices instead of large last minute discounts.

Reducing unwanted secondary market players.

What we do NOT do

We do not prevent you from offering separate ticket prices to loyal customers, seniors or other groups with special consideration.
We do not turn your ticket sales into a junk sale or any format not in line with the prestige of your house and the performances offered.
We do not take away your control over maximum and minimum prices.
We do not use unethical tactics or misleading communication to manipulate customers.

Is it for


DynamO’s solution is aimed at event organizers and venues in the cultural, music, sports, and live entertainment industries as well as attractions such as zoos, monuments, amusement parks, museums, and other entities, which sell tickets for clearly specified dates.
Arts And Theaters

Why Dynamo?

Simplicity is key - no fluff, just raw value for you.
We've got your back with unparalleled support when you need it.
Our algorithm developed by AI experts, professors, and mathematicians over 6+ years of R&D - it's top-notch!
100% Automated pricing with the option for human oversight.
Commission-based model, Means no setup, Recurring, or launching fees  immediate return on investment with no risk.
Our built-in wizard helps you set parameters quickly and defines common business goals as pricing strategies - we know what you need.
It's easy to launch - just 3 minutes more than a regular, fixed-priced event, no need for historical data.
High testability - customizable options with 90% coverage in basic settings.
User-friendly admin interface and dashboard with sleek statistics and intuitive layout.
Our system is stable, scalable, and boasts 99%+ availability, with unique monitoring functions.

Client success in numbers

Case study highlights: numbers that tell our story
Boost your revenue by


(based on real case study results) - maximize your earnings like never before!
Say goodbye to unsold tickets


with a reduction - fill up your events and reach full-house capacity every time!
Happy clients


2 Inspiring success stories shared. Discover their journeys!

Get ready to reach new heights with DynamO!


Learn and
improve pricing

Start with a free

Set up your account

Register and
connect in minutes

Customize your pricing

Set business goals and pricing parameters


From here on, no intervention needed

Sit back and enjoy

Automated pricing at its finest

Happy Clients Speak

Litkai Gergely
After we tried dynamic pricing on certain events, we decided to change the way we price all of our running and future shows. It was a great success - financially and organizationally.
Gergely Litkai, Owner of Dumaszínház (Market-leading stand-up comedy theatre)
Kosztolanczy Gábor
The era of rigid, uniform pricing is over. DynamO has helped us completely change the way we think about pricing, making our venue more profitable and opening up new ways for more effective operations.
Gabor Kosztolanczy, Vice-CEO of MÜPA (Palace of Arts)
As the very first user of DynamO’s solution, we plunged into the unknown. It turned out to be a remarkable tool that aided us throughout the Covid pandemic and continues to assist us in filling our auditorium for every show.
Gyongyver Kiss, CEO of Momentan (Improvisational theatre)

Our Blog

Soho Theatre Joins Forces with DynamO Pricing
May 21, 2024

We are pleased to announce our new partnership with Soho Theatre, marking a milestone in our efforts to help the performing arts sector engage fill more seats and drive-up ticket revenue. This collaboration with one of London's key cultural venues is a significant development in our mission to revolutionize pricing strategies in the performing arts.

Dynamic Growth - Soho Theatre's Strategic Expansion into Walthamstow

Located in the heart of London’s West End, Soho Theatre stands out as a premier venue showcasing a diverse range of theatre, comedy, and cabaret. Since its establishment in the early 1970s from a former synagogue, the theatre has grown into a cultural powerhouse with three performance spaces, attracting over 180,000 audience members each year. Originating from the ground-breaking Soho Poly Theatre, it remains at the forefront of promoting varied and provocative works. This year, they are set to expand their reach with the opening of a new 1000-seat venue in Walthamstow, broadening their capacity to host larger audiences and more ambitious projects.

Advanced Pricing Strategies at Soho Theatre

We’ve integrated DynamO’s dynamic pricing engine with the Spektrix CRM and ticketing system, which will now allow all Spektrix clients to activate our dynamic pricing solutions effortlessly.

In this initial phase, we've launched our service across more than 100 performances at Soho Theatre. We’ve worked closely with the team at Soho Theatre to review their current processes and refine their pricing strategy. Having fully understood their needs and ambitions, our pricing expert, Dr. Pal Danyi, we’ve supported them to make adjustments tailored to meet their unique needs and optimize outcomes.

Risk-Free Innovation: How Soho Theatre Implemented DynamO’s Pricing Solution

Mariko Primarolo, Head of Sales and Ticketing at Soho Theatre, commented on the partnership:

“It has been good working with DynamO Pricing and we have found the team responsive and supportive throughout the onboarding and development process. Dynamo have consistently gone the extra mile to problem solve quickly and efficiently. We are currently piloting the programme, having been interested in the dynamic approach to differing dynamic pricing strategies. The business model, with no upfront fee, was also a draw allowing us to pilot the programme to see if it works with Soho Theatre’s unique programming style.”
"Soho Theatre has been manually adjusting their ticket prices for years. Automating this process significantly enhances their operations, given their deep understanding of show attendance and revenue expectations. Their audience is already accustomed to variable pricing, so this transition will feel seamless and natural"

remarks Dr. Pal Danyi, CINO of DynamO Pricing.

Bridging Tradition and Innovation: How DynamO Pricing Supports Culture

Bence Marosi CEO of DynamO Pricing highlights the company's deep connection to the performing arts, embracing bothits for-profit and non-profit dimensions.

"Originating in Hungary, DynamO understands the importance of maintaining excellent audience experiences in the arts sector while smoothly transitioning venues and organizers to evolved pricing strategies"

he states.

We look forward to expanding our dynamic pricing services throughout Soho Theatre’s programming. We believe this partnership will positively impact audience engagement and revenue, as it has with our clients in other countries. This collaboration underscores DynamO's dedication to equipping arts organizations with the necessary resources to thrive in a challenging environment.

Want to learn more? Get in touch with us today to explore how we can specifically assist your business. You can reach us through our website's contact forms or simply send us an email at info@dynamopricing.com. We look forward to hearing from you!

Pal Danyi on LinkedIn: A Masterclass in Dynamic Pricing
February 22, 2024

In the rapidly evolving world of pricing strategies, Pal Danyi, PhD, stands at the forefront, blending advanced AI technology with over two decades of cross-sector experience. This article delves into Pal's innovative approach to dynamic pricing, showcasing his unique blend of academic insight and industry expertise, and highlights his recent forays into sharing knowledge on LinkedIn.

Dynamic Pricing Expertise

Pal Danyi, PhD, our Head of Research and pricing expert at DynamO, brings an extensive background in addressing dynamic pricing challenges through advanced AI technology.

With over 20 years of experience across IT, telecom, and financial sectors, Pal specializes in developing strategies for price optimization, demand forecasting, and revenue management. His expertise extends to crafting dynamic pricing models that adapt to market changes, optimizing pricing for events and entertainment venues to maximize revenue and attendance. Additionally, Pal’s work encompasses competitive pricing analysis and the implementation of price sensitivity models, leveraging his deep understanding of data analytics to inform pricing decisions. His academic role as an associate professor further enriches his approach, merging practical industry insights with the latest in innovation and IT strategies. His theoretical knowledge and practical expertise are chiefly channeled into enhancing DynamO's in-house developed dynamic pricing solutions.

Strategic Insights of Pricing on LinkedIn

Pal has started sharing insights twice weekly on LinkedIn, diving into intriguing pricing-related topics. Here's a taste of the diverse subjects he covers:

Urban Pricing Strategies: Exploring Paris's decision to triple parking fees for SUV drivers, highlighting environmental concerns and the implications of size-based pricing discrimination.

Innovative Tolling Systems: Reflecting on California's FasTrak, an electronic toll collection system that dynamically prices lane usage to reduce congestion and improve air quality.

Efficiency in Art Exhibitions: Discussing how dynamic pricing could transform the visitor experience at popular events like the Renoir exhibition in Budapest, reducing wait times and optimizing revenue.

Connect with DynamO's Pricing Experts

Follow Pal Danyi on LinkedIn to delve into the world of dynamic pricing and its impact across various sectors, from urban planning to cultural events. Engage with his posts for more fascinating insights and discussions.

Want to learn more? Get in touch with us today to explore how we can specifically assist your business. You can reach us through our website's contact forms or simply send us an email at info@dynamopricing.com. We look forward to hearing from you!

Elevating Event Experiences: Katona József Theatre Embraces Dynamic Pricing with DynamO and Jegymester
February 19, 2024

In the vibrant cultural tapestry of Budapest, the Katona József Theatre stands out as a beacon of artistic innovation and excellence. Known for its compelling productions and superb cast, the theatre has consistently pushed the boundaries of performance art. In its latest stride towards enhancing audience engagement and operational efficiency, Katona has partnered with DynamO Pricing, leveraging our cutting-edge dynamic pricing solution, integrated seamlessly with Jegymester, Hungary's second-largest ticketing platform.

Dynamic Pricing Integration

February marks the beginning of a new chapter for Katona József Theatre, as it starts to utilize the capabilities of DynamO Pricing's solution across 10+ events. This collaboration, forged through technical integration with Jegymester, heralds a significant leap towards optimizing ticket sales and enriching the theatre-going experience.

DynamO's Pricing Solution Features

DynamO Pricing's dynamic pricing software is designed with ease of use at its core. Post-integration with Jegymester, launching dynamic pricing for an event is a matter of minutes, not hours. Our platform's versatility allows it to cater to the diverse business goals of our clients, making it an ideal choice for venues like Katona that value flexibility and efficiency. With the added benefits of quick, and even real-time, price adjustments, and AI-assisted pricing strategies, our solution is poised to revolutionize how tickets are sold and priced in the event industry.

Expected Benefits of Introducing Demand-Based Pricing

While it's still early days, the anticipation is high for the impact of dynamic pricing on Katona József Theatre's revenue and attendance rates. Dynamic pricing is not just about adjusting ticket prices; it's about understanding and responding to audience demand, ensuring accessibility while maximizing profitability. We are in close discussion with Katona to address their specific challenges and goals, tailoring our solution to meet their unique needs.


The integration of DynamO Pricing's solution with Jegymester for Katona József Theatre is a testament to the power of collaboration and innovation in the arts sector. As we move forward, we are confident that this partnership will not only elevate the theatre's operational capabilities but also enhance the overall experience for its audience. Stay tuned for updates on this exciting journey.

Want to learn more? Get in touch with us today to explore how we can specifically assist your business. You can reach us through our website's contact forms or simply send us an email at info@dynamopricing.com. We look forward to hearing from you!

Still got questions?

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.