frequently asked questions

What are the benefits of dynamic pricing and what is its purpose?

Dynamic pricing can help achieve several business goals, including increasing ticket revenue, the number of sold tickets, making ticket sales more predictable and balanced, better serving different customer segments, gathering important information such as price elasticity data, driving customers towards online ticket purchasing, and providing organizers with greater flexibility while reducing the burden of pricing.

How should we communicate the introduction of dynamic pricing?

In communication, it is important to adhere to the principles of ethics and informativeness. Proper communication is essential for successful implementation of dynamic pricing, and there are several strategies for sharing information with customers through different communication channels. It is important to convey the fact of dynamic pricing and its brief explanation (clarifying that prices change periodically and can move in both directions based on demand and other parameters).

What are the initial costs of implementing dynamic pricing?

There are no initial costs for implementing dynamic pricing. If our service is available on your ticket sales portal, you can start using it without paying any initial fees, setup fees, or any upfront fees.

What does pricing look like with DynamO?

You can find information about our pricing at dynamopricing.com/pricing.

What happens if I get stuck setting up dynamic pricing?

We offer our clients free consultation to help them take the first steps in setting up and launching their first dynamic pricing events. Customer-centricity is one of DynamO's core values, and we are always here to answer any questions or fulfill any requests you may have. You can contact us through the contact form on our website, or via email at info@dynamopricing.com.

The ticket portal I'm working with is not one of DynamO's partners. What should I do if I want to try your service?

In this case, please contact us. We are constantly negotiating with several ticket sales platforms for integration, and it is possible that we are in the process of preparing a contract with yours as well. If not, we will reach out to them and strive to make our service available to them as soon as possible.

What kind of data does the DynamO pricing software work with?

The exact workings of the pricing software are a business secret, which all pricing technology companies protect. However, it is understandable to be curious, though an easy answer cannot be given. What the software always considers are pricing parameters (provided by our clients and reflect their business goals and expectations) and the demand-supply situation. If available, historical data (e.g., trends, seasonality, weekend/weekday) is also taken into account, and there is also the possibility of channeling in numerous external data sources (e.g., weather forecasts, or planned marketing campaigns).

I want to dynamically price an event that has never been done before, is this possible?

Yes, DynamO's software is perfectly suited to price events with no historical data. If you are unsure about the pricing strategy or software settings, we provide free consultations through the contact form on the website, or you can email us at info@dynamopricing.com.

Is it possible to dynamically price only some of the tickets for a show?

Yes, it is possible. Each ticket category (which may be VIP, student, or regular, but may also be related to a specific location, such as balcony or ground floor, or even certain zones in the stadium) can be separately turned on and off for dynamic pricing throughout the entire sales period.

I'm afraid my audience won't accept fluctuating ticket prices, what are your experiences with this?

None of our clients has had any problems with the introduction of dynamic pricing, even though a wide variety of audiences have encountered this solution. The key is communication and proper pricing. We are happy to provide free advice on both. In a nutshell: ethical and informative communication and pricing are necessary, and there will be no problem with acceptance.

My audience is very price sensitive, and I'm afraid dynamic pricing won't work for me. What is your experience with this?

High price sensitivity means that there is a greater demand change for each unit price change. In such cases, it is crucial to offer each customer segment the most suitable price, and to do so with the most relevant information available. Our software uses industry experiences, various data analysis techniques and machine learning to optimize pricing, taking into account a variety of factors such as customer behavior, historical data, and market conditions.

What is the knowledge behind the DynamO team, and why should I trust you?

DynamO was founded in 2017, and since then has achieved 6 years of continuous research and development experience in pricing software. Our team consists of a university professor with a PhD in artificial intelligence, economists, computer scientists, engineers, researchers and legal advisors. We also regularly receive support from a math PhD expert in data analysis. Our references include leading theaters, music events, festivals, parties, and many other events. Our Case Study shows in detail our results, which demonstrate double-digit net revenue growth and ticket sales growth.

As a nonprofit organization, it is important for me to sell as many tickets as possible, not to maximize profit. Can you offer me a solution?

Yes, the essence of DynamO's pricing models is precisely that the organizer can define typical business goals, one of which is the best approximation of expected ticket sales. If you have any questions about the settings, please feel free to contact us through the contact form on our website or by email at info@dynamopricing.com.

Can you handle a situation where initially unsellable seats at a performance venue are made available for sale during the sales process?

Certainly, capacity (number of sellable tickets) is a parameter in pricing, and like all other parameters, it can be freely changed during the sales process.

We do not have seat-specific tickets, only one base ticket (and possibly VIP or student tickets). Can dynamic pricing also be applied in this case?

Yes, our very first client had this exact situation. Just as not every seat has a different price in seat-specific tickets, but sectors/zones are established, these types of tickets can also be considered as a single price category.

I want to dynamically price only some of my events, and not necessarily all of the sales. Is this possible?

Certainly. The events that can be included in dynamic pricing are entirely at the discretion of the organizer. Dynamic pricing can be turned on and off for specific ticket categories or for the entire event at any time.

What do we mean by dynamic pricing?

Dynamic pricing refers to automated software-driven pricing that serves the business goals of the seller and is responsive to changing demand. Prices are time-sensitive and subject to frequent fluctuations.

What data do you collect about ticket buyers?

We do not collect personal information. We only receive transaction data, which does not include any personal or identifying information.

Can prices change up and down during the sales process with dynamic pricing?

Yes, dynamic pricing allows prices to change in both directions to respond best to variable demand. However, there may be cases where prices only change in one direction due to specific pricing strategies. More information can be found on the website of the respective organizer or ticket seller.

What is DynamO, a ticket portal?

No, DynamO is a pricing technology company. We do not have a ticket sales function, we do not sell tickets, and events cannot be directly advertised with us. We provide our service in cooperation with ticket portals by integrating our technology with their software. The core function is the software-driven automatic pricing but the exact functioning of this depends on the agreement we have with the specific ticket portal. For more information, please contact the ticket portal or our DynamO team.

I work for a ticketing company and I'm interested in the services of DynamO. What should I do?

In this case, please contact us. DynamO is always open to new partnerships. Write to us through the contact form on the website or email us at info@dynamopricing.com.

How does the integration between the ticket portal and DynamO happen?

The integration is done through an API. DynamO has its own custom-built API, with detailed descriptions and examples available. In addition, we integrate with the ticket seller's API on occasion.

Why is it worth it for me as a ticket portal to collaborate with Dynamo?

Dynamic pricing is a trending topic that is currently conquering the market for cultural, entertainment, music and sports events. Those who miss out on this will be at a serious competitive disadvantage in the market. By working with Dynamo, the professional, proven, easy-to-use and efficient dynamic pricing service becomes available as quickly as possible on your ticket portal. This not only expands the service portfolio for our partners (making them more competitive in the market), but the increased ticket sales volume and average ticket price also proportionally increase the ticket portal's revenue. This is a clear win-win situation for all parties involved.

If I view tickets from different browsers or locations, will I see different prices?

No, everyone sees the same price at a certain time regardless of browser, location, or user profile. We do not apply personalized pricing.

I bought a ticket, but later realized that I would like to buy more, but the price has changed since then. What should I do?

In this case, the additional tickets you want to buy can be purchased at the current price. The price can be either lower or higher than the price of your previous tickets.

I put the ticket in my cart for X amount. Is this guaranteed to remain the same?

Yes, until the validity of the cart expires. The price of tickets placed in the cart will not change during the checkout/payment process. However, the cart has an expiration time (typically between 15-30 minutes). During this time, you can complete the purchase at the price shown in your cart.

Should I wait until the last minute to buy tickets with dynamic pricing because they will be cheaper?

There is no such strategy that ticket prices will definitely go up or down as the sales progress. This can vary from event to event. Therefore, we recommend that if you can buy a ticket at an acceptable price, go ahead and do so. Of course, more adventurous buyers can keep an eye on ticket prices, hoping for the best deal.

Should I buy my tickets as early as possible with dynamic pricing to get a cheaper price?