DynamO Pricing, Tixa Hungary, and TicketSwap Delve into Flexible Solutions and Dynamic Pricing.
Panel discussions are invaluable platforms for industry experts to exchange knowledge, insights, and experiences. Recently, at the Music Hungary Conference, DynamO Pricing had the privilege of participating in a panel discussion alongside Tixa Hungary and TicketSwap. The engaging discussion revolved around the latest trends, changes, and flexible responses in the ticketing industry. One focal point of the conversation was the untapped potential of dynamic pricing, examining both success stories and challenges encountered in implementing this innovative approach.
During the panel, representatives from DynamO Pricing, Tixa Hungary, andTicketSwap engaged in a thought-provoking conversation on various aspects of ticketing. With a keen focus on flexible solutions and crisis resilience, the discussion shed light on the importance of adapting to market demands and unforeseen circumstances. Attendees eagerly absorbed insights shared by both international and domestic experts, gaining a comprehensive understanding of the opportunities and pitfalls associated with dynamic pricing.
A major topic that surfaced during the discussion was the incorporation of dynamic pricing strategies. Panelists explored how this approach can empowerevent organizers and venue owners to achieve their ticketing goals. By leveraging data-driven tools, such as those provided by DynamO Pricing, ticketing professionals can optimize their revenue generation strategies while simultaneously increasing visitor numbers.
The panel discussion further highlighted the significance of effective communication and collaboration within the industry. Sharing success storiesand lessons learned from around the world, panelists emphasized the importance of fostering an environment where innovation and best practices can be shared among professionals. By drawing on experiences from abroad and domestic markets, event organizers can better navigate the complexities of dynamic pricing implementation, paving the way for more successful outcomes.
Those curious about the potential advantages of dynamic pricing and how DynamO Pricing can help them reach their ticketing goals are encouraged tocheck out their website at dynamopricing.com. You can also email info@dynamopricing.com with your questions and the helpful staff at DynamO Pricing will respond promptly with detailed answers and individualized support.
The Music Hungary Conference panel discussion served as a testament to the industry's commitment to innovation and continuous improvement. By harnessing flexible solutions and exploring the immense possibilities of dynamic pricing, event organizers and ticketing professionals can shape a prosperous future for the industry. Embracing collaboration, learning from both triumphs and challenges, and leveraging cutting-edge tools like those offered by DynamO Pricing, the ticketing landscape can evolve and thrive, ultimately enhancing the experiences of audiences worldwide.
DynamO is proud to partner with TRG Arts to help cultural organisations build stronger, more sustainable futures. While DynamO provides the tools for agile, real-time pricing decisions, TRG Arts brings decades of expertise in strategy and demand management. Together, we combine long-term structure with day-to-day responsiveness, ensuring every performance works harder for both mission and revenue.
In this post, Peter Ling - Communications Executive at TRG Arts - shares practical insights into how demand management works, and how it can transform audience behaviour, ticket yield and organisational resilience.
At, we believe that an organisation’s mission and revenue are inseparable: growing one strengthens the other. To achieve that, you need more than hope that audiences will turn up. You need to actively manage and build demand.
That means using data to decide in advance how many seats to make available at each price, when to release them, and how to signal value so people feel urgency to book early. It’s about managing perception as much as product, and every campaign is a catalyst for behaviour change; when audiences believe something is in demand, they behave differently. By effectively managing this demand, our clients strengthen their earned income and attendance.
What is demand?
In TRG Arts’ work, demand is the level of audience interest in a specific performance, series, or event; and the opportunity to shape that interest. Through data, it’s seen in how quickly tickets sell, which seats go first, and how much audiences are willing to pay. But demand isn’t fixed. With the right strategy, you can influence when people buy, how much they spend, and how full it feels when sat in their seats.
Why is demand important?
Demand sits at the heart of your organisation’s success. High demand can optimise ticket yield (your average ticket price) and help you make the most of limited seating capacity. Managing demand effectively allows you to:
When your mission and revenue work together, every ticket sale fuels both your artistic and community goals.
How does ‘demand management’ work?
Demand management is the process of strategically shaping audience behaviour before and during a sales cycle.
At TRG Arts, this means using data for:
Done well, demand management gives you a strong foundation. DynamO adds valuable real-time responsiveness through its tools, allowing you to fine-tune prices as audience behaviour unfolds; combining long-term planning with in-the-moment action.
We’re thrilled to announce a milestone collaboration between DynamO and The Mousetrap - a genre-defining, historic institution and our first-ever West End client.
The partnership marks a significant step in our mission to bring cutting edge pricing technologies to the UK theatre industry, empowering iconic venues to increase revenue and attendance through dynamic pricing.
A new era for the world’s longest running play
The Mousetrap has been captivating West End audiences since 1952. Now, they’re embarking on a new pricing strategy, harnessing DynamO’s world-class pricing software to optimise ticket sales.
Seamless Spektrix integration
We’ve integrated Dynamo with The Mousetrap’s ticketing system, Spektrix, enabling automated dynamic pricing across their various performances, price bands and ticket types. With a sliding scale from full automation through to manual pricing approval, DynamO’s dashboard offers The Mousetrap’s box office team the opportunity to refine allocation of internal resources - all while boosting revenue.
Proactive price management
Our pricing configuration and real-time reports enable The Mousetrap to respond both quickly and strategically to audience behaviour and booking patterns, without compromising website user experience.
Audience-centred innovation
DynamO’s software has been fine-tuned to support The Mousetrap’s preexisting concession policies and loyalty programmes, such as group booking discounts - with lower and upper price limits maintaining fair and predictable pricing.
Interested in exploring dynamic pricing?
If you’re interested in finding out how a partnership with DynamO could help your organisation increase revenue and fill empty seats, get in touch using our contact form or email info@dynamopricing.com. We’d love to hear from you.
We’re pleased to announce a new partnership between Watermill Theatre and DynamO Pricing. Based in Bagnor, Watermill is a regional producing theatre with a strong track record of attracting a wide audience.
The Watermill team - led by Marketing Director Emma Bright - is excited to harness DynamO’s cutting-edge pricing technology to build on this success, and continue to maximise revenue and attendance.
Increased efficiency and impact
After experimenting with manual dynamic pricing and making frequent updates to ticket prices, the Watermill team were ready to explore an automated solution to streamline internal processes, free up marketing team resources and drive an uplift in revenue.
Improved reporting
Through our conversations with Watermill and the specific requests they had for data they’d like to see in their monthly reports, we were able to update our standard reporting and roll this out across all of our clients. We’re thrilled to be able to respond to client demand and continually improve our offering.
Great shows that audiences love
Watermill Theatre are vocal about prioritising audiences when it comes to programming and their approach to accessibility. They offer a wide range of concessions, relaxed and BSL-integrated performances, along with discounted tickets for young people and schools. DynamO’s technology supports this work by enabling responsive yet responsible pricing that protects inclusivity schemes and encourages transparency.
Ready to explore dynamic pricing?
If you’re interested in learning how a partnership with DynamO Pricing could help your organisation increase revenue while remaining audience-focused and inclusive, reach out via our contact form or email info@dynamopricing.com. We’d love to hear from you.
