Catch up on DynamO's panel discussion on how to balance organisational values and ticketing revenue, with thought leaders from arts and cultural organisations. 

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How can we ensure our ticket pricing approach is aligned with our organisational values? 

How can we drive an increase in revenue, while staying true to our vision and mission? 

Is it possible to prioritise access and inclusion while making a profit?

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These are some of the questions DynamO explored in our panel discussion on balancing organisational values and ticketing revenue, with thought leaders from UK arts and cultural organisations. 

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From the controversy surrounding surge pricing for high-demand events like Oasis, to the daily realities of arts organisations navigating financial uncertainty, we unpacked the complexities of pricing with integrity.

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Meet the speakers

Leon Gray, Head of Ticketing and Audience Experience at Edinburgh International Festival

Dawn Farrow, Founder and CEO at On Sale Group

Monique Baptiste-Brown, Head of Communications and Audience Development at Brixton House

Bence Marosi, CEO at DynamO Pricing 

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Watch now

You can now watch a recording of the session for free via the DynamO YouTube.